Lyuba Encheva is a communications scholar whose research areas include algorithmic representation of emotion, persuasive technologies, human-computer interaction, gamification and digital humanities. She focuses on the ways in which the technological restructuring of communication processes leads to the reorganization of social relations and hierarchies. As a SSHRC Postdoctoral Fellow in the Digital Life Institute, she is the Lead of the Coding Happiness project which tracks the digital uses of human emotion and evaluates the social, political and ethical ramifications of emotion recognition technologies as systems of representation and social stratification.
Encheva received her degree from the graduate program in Communication and Culture at Ryerson University under the supervision of Dr. Isabel Pedersen. Her thesis entitled ‘Gamification: The Magic Circle of Technology’ examines the political agenda of gamification as a communication phenomenon and user experience design trend. Some of her research has been published in Rhetor: Journal of the Canadian Society for the Study of Rhetoric, Continuum: Journal of Media & Cultural Studies, The International Journal of the Image, and the edited collection Contemporary Visual Culture and the Sublime.
Ph.D. in Communication and Culture, Ryerson University and York University
M.A. in Communications and Culture, Ryerson University and York University
B.A. in English, Semiotics and Communication, University of Toronto
SSHRC Postdoctoral Fellowship Award
Canadian Society for the Study of Rhetoric Student Prize 2016
Edward S. Rogers Graduate School Fellowship
Encheva, L., (2019) “100% Happy: Who’s to argue with the algorithm?”, invited talk at The Feeling City, A Connected Intelligence Workshop, European Institute of Technology, Trento, Italy, July 16 (organized and facilitated by Derrick de Kerckhove).
Encheva, L. (2018). “The Gamified Sublime” in Trifonova, T. (ed.) Contemporary Visual Culture and the Sublime, Routledge: Taylor & Francis Group.
Encheva, L. (2018). “The Grammar and Rhetoric of Gamification“, Rhetor: Journal of the Canadian Society for the Study of Rhetoric, Volume 7(4), 39-48.
Encheva, L. Pedersen, I. (2014). “‘One Day…’: Google’s Project Glass, integral reality and predictive advertising“, Continuum: Journal of Media & Cultural Studies, Volume 28, 235-246.
Encheva, L. (2011). “Memory in Digital Self-Portrayals“, The International Journal of the Image, Volume 1 (1), 147-156.
Encheva, L. (2018). “Coding Happiness: A Look into the Algorithmic Construction of Affect”, solo photographic exhibition shown at Ryerson School of Image Arts, 2nd floor, October 1 – 26.